Quaffers are an unusual type of shot. The shot's hourglass-like shape allow you to pour a soft drink in the bottom chamber and liquor in the top chamber without mixing the two. The logo is meant to evoke the spirit of Quaffer: Proudly different, yet fun and simple.
This is a logo for a ticket validator mobile application. The chameleon’s watchful eye is a nice heuristic device that ties into the nature of the application, which is used to scan tickets and identify fakes.
Except for the legs, the entire piece is made of concentric circles of equivalent proportions, which creates a pleasant visual dynamic of balance.
The two-tone color scheme, combined with large strokes, makes this logo extremely versatile. It looks great on very small sizes (like phone screens) and can retain it’s detail on printed material.
This logo is for a private dental practice in the Sacramento area. The colors and repeated use of curves give off a feeling of cleanliness and approachability. There is a very subtle background color gradient that makes it seem like the entire logo is shimmering.
Sotelo For Reno
I did this logo as part of a larger project for Henry Sotelo, a candidate for Judge of Reno Municiple Court that include a website you can view at soteloforreno.com. The approach for this logo was to create something that reflects strength of character, progress and country. A big concern for me was to not look like every other campaign logo. The roundness in the typography, the use of slanted elements and very basic geometric shapes helped create a modern look that leans forward, yet is well grounded in tradition.
This is a logo I created for a web application called MortarStone. The application provides non-profits with financial analytics data. We decided we wanted to depict MortarStone as a reliable app that empowers stakeholders into building a strong financial foundation for their organizations.
The simplistic, rectangular elements represent strength and are supposed to depict brick-and-mortar walls. Although it is a very simple logo, the asymetry in the blocks create an interesting dynamic that almost walks your eyes across the logo.
We Hate Radio
WeHateRadio is a personal project for a web application. It has yet to launch, but it is basically an online radio. The logo is meant to look cartoonish and nostalgic. The typography and earthy tones aid this goal.