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Sotelo For Reno Brand Development

Developing a campaign brand identity and driving the message home with a website

Running for office for the first time

Running for office for the first time

Henry Sotelo is a lawyer and law professor in Reno, Nevada who approached me after he decided he would like to run for an elected position as a municipal court justice.

Henry had never campaigned for an elected position before and was in need of a cohesive campaign brand look and an online presence. 

I start by developing a logo. It included elements such as the Nevada silver star (Nevada is the Silver State), elements from the American flag and a smooth serif font. 

Driving engagement in the web

Driving engagement in the web

I built a website for Henry with a strong emphasis on family values, diversity and his qualifications. 

The website proved to be Henry's strongest tool for outreach and driving contributions to the campaign.

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